Selling ‘ethically’

TENFOUR is reading Do good lives have to cost the earth? by Andrew Simms and Joe Smith.

Speaking about the growth in ethical products, essayists David Boyle writes:

“The Fairtrade and ethical sector in the UK, which began so small a generation ago, now stands at £29 billion a year - that’s bigger than alcohol or tobacco sales.”

Blimey. No wonder big businesses have been taking it all a bit more seriously of late. But, does big money and ethical selling mix well?

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