Playing the price
TENFOUR has seen some great sales and marketing initiatives that play with price recently.
An article written by NME on the ‘pay what you like’ release of Radiohead’s In Rainbows album started us thinking. According to a band representative, online download sales generated more money than the total takings from previous album Hail to the Thief. Particularly amazing, considering a lot of people decided to pay nothing for the recording at all.
Another two other examples:
A reader of Devon Life Magazine recently ran a competition to win his country house. Entrants buy raffle tickets at £25 a pop and the draw is made once a certain amount of tickets had been taken - presumably covering the market price for the property. A creative way of selling in difficult property-selling times, don’t you think?
In a sushi shop, TENFOUR saw punters piling trays with raw fish and sticky rice. Everything on the shelves was buy-one-get-one-free: two packets of two sushi for £1.50 or so. You need a tonne of the stuff to touch the sides, of course. But, by selling two packets of two rather than one packet of four we presume customers will be more likely to pick up a tray and start a collection. What do you think?