Copywriting UK | TENFOUR blog

“You… but on a really good day”

TENFOUR really likes the strapline to the new-ish Berocca advertising. We think it fits the bill perfectly for a product that perks you up without you having to consume the equivalent caffeine of ten cups of coffee in one hit.

With that said, we’re not all that sure about the advert itself. We think there might just be an almost identical music video somewhere in the video vaults of YouTube. It’s a bit like Sugar Puffs and Mighty Boosh ‘crimping’… if you’ve seen that one too?

Next time you’re in a bookstore, promise us you’ll not leave before checking out the children’s section.

Down our local shop, TENFOUR’s always drawn to kid’s books. OK, it’s true… we probably ought to grow up a bit. But, if you want to check out some great words - with stacks of creativity and imagination thrown in - you could do much worse than open something written for young readers.

Here are a couple of our favourite authors:

Emily Gravett: the award-winning author of Wolves, Meerkat Mail, Monkey and Me, and Orange Pear Apple Bear. Visit her site at www.emilygravett.com.

Oliver Jeffers: another award winner, who has written Lost and Found, The Incredible book Eating Boy, and How to Catch a Star. See www.oliverjeffers.com.

A new survey to find Britain’s funniest political quote over the last 50 years has proved yet another winning poll for Boris Johnson, TENFOUR reads.

Asked by school children whether he fancied the top job at 10 Downing Street, the new London mayor replied: “I’ve as much chance of becoming prime minister as being decapitated by a Frisbee or finding Elvis.”

Former deputy prime minister, John Prescott came second with his thoughts on housing policy: “The Green Belt is a Labour initiative, and we intend to build on it.”

There’s one thing about Boris… at least he was trying to be funny.

Well… so much for advertising then.

Let’s hope the joke’s not on us afterall.

*TENFOUR buries head under the desk*

TENFOUR opened a local London paper yesterday to get an eye-full of this advert from Ken Livingstone’s bunch.

It was simple, but said a lot - to us, at least.

And the lesson: why waste words when you only need five or six? Take that, Boris…