Copywriting UK | TENFOUR blog

Some people are just sold.

TENFOUR was reading in the press today about a man who drove from England to France just to buy a hotdog from a particular street vendor. The story was about cravings and the lengths to which people will travel to get their favourite food stuff - set up by the PRs behind Wrigleys chewing gum. Also featured was a pregnant woman who sniffed orange peel and a bloke who gets through a whole jar of pickled onions every day whilst under the duvet at home.

We asked around the office and the best we can do: one of the team used to eat dog biscuits as a child. The poor family dog.

Here’s the opening line of a Norwich Union Direct mailer that’s just come through our letterbox.

Happiness is… when you get more from your car insurance than you expected!

Aren’t Norwich Union the people who brought us those crazy ’quote me happy’ adverts? The adverts that show people hopping around their houses as a result of saving £1.50 on their monthly premium?

Call us cynical, but doesn’t the answer to life and worldly happiness depend on more? Or, perhaps we should give them a call and give the therapist the boot?

Poor old David Cameron has been pictured again with a ‘youth’ pulling faces behind his back. First it was a hoodie with a finger-gun - no doubt Cameron’s hug had already been declined. Yesterday it was a young girl who looked like she was doing a jig - perhaps the hug worked for her.

Does this go to show that, however hard you try, there are just some people you’ll never quite convince (about your product or service)… and that it’s sometimes better to concentrate on the easier sales.

Will politician baiting become a trend? Well, we haven’t heard much about happy slapping for a while.