TENFOUR signed up to the Prince’s Rainforest Project a while ago. But, returning to their website today, we were impressed by a simple but effective change to the entry page.
The charity clearly wants visitors to sign up to their petition against deforestation. So, the new entry page is a simple ‘add your name now’ box with a short video from the Prince himself. You can then click to continue to the rest of the website.
It’s simple. But it’s also a great way to focus attention, don’t you think?
Speaking about the growth in ethical products, essayists David Boyle writes:
“The Fairtrade and ethical sector in the UK, which began so small a generation ago, now stands at £29 billion a year - that’s bigger than alcohol or tobacco sales.”
Blimey. No wonder big businesses have been taking it all a bit more seriously of late. But, does big money and ethical selling mix well?
With a bus stop outside their front door, they have opened a coffee window onto the street. It means you can stand outside while they brew up your drink. You can see your bus coming down the road, stopping, then leaving while you wait…
TENFOUR really likes the Love’s Fish Restaurant website.
Love’s is a Brighton eaterie that featured on Channel 4’s Kitchen Nightmares. What we appreciate is the fact that the site does the basics well. A bit like the advice you’d get from Gordon Ramsey, we’d imagine.
It leads with food. Fish chowder, crumbed fish cakes, fish cooked whichever way you like, and the posh fish and chips deal from 12-5pm. They say the way to a man’s heart is through his stomach. Well, TENFOUR’s is rumbling.
Above and beyond that, there’s a super-clear map to find the restaurant and a simple booking facility. Without even speaking about the more fun features, it’s a site that truly works. It gets you hungry enough to snap up a table.
Well, we hope so. Owner Allan Love seems like a nice chap - one of those people you’d like to do well in business. It’s just a shame that TENFOUR writing is based in London, that’s all we say.
TENFOUR has seen some great sales and marketing initiatives that play with price recently.
An article written by NME on the ‘pay what you like’ release of Radiohead’s In Rainbows album started us thinking. According to a band representative, online download sales generated more money than the total takings from previous album Hail to the Thief. Particularly amazing, considering a lot of people decided to pay nothing for the recording at all.
Another two other examples:
A reader of Devon Life Magazine recently ran a competition to win his country house. Entrants buy raffle tickets at £25 a pop and the draw is made once a certain amount of tickets had been taken - presumably covering the market price for the property. A creative way of selling in difficult property-selling times, don’t you think?
In a sushi shop, TENFOUR saw punters piling trays with raw fish and sticky rice. Everything on the shelves was buy-one-get-one-free: two packets of two sushi for £1.50 or so. You need a tonne of the stuff to touch the sides, of course. But, by selling two packets of two rather than one packet of four we presume customers will be more likely to pick up a tray and start a collection. What do you think?
TENFOUR is reading 
Nice idea from our local coffee cafe.
TENFOUR really likes the Love’s Fish Restaurant website.
TENFOUR has seen some great sales and marketing initiatives that play with price recently.